COVID-19 has changed the way that we live our daily lives around the world. In India, households have been under lockdown since 25 March, forcing significant changes to healthcare seeking behavior. Leaving home to see a doctor or to go to the pharmacy has become more difficult and the pandemic has disrupted family planning products and services, despite it being a critical need and declared an essential service by the national government. While the pandemic may have impacted many aspects of our lives, people still need access to family planning services and products; having the global economy on pause doesn’t mean that sex has stopped. Applying digital savvy and a strong understanding of consumer behavior at scale, Nivi can help users exercise greater choice and agency and intent along their health journey, in short, better self-care. To empower consumers and overcome barriers, Nivi has created online alternatives via e-pharmacies and digital consultations for askNivi users. Users now receive referrals for online services to fill the needs of going to the pharmacy and getting prescriptions and consultations from physicians, based on their conversations with the askNivi platform.
